Made by Zoef
a fictional brand casebecause why not?

Kurk

A made-up wine bar for good wine, long nights and that one glass that somehow turned into a bottle.

Client
Fictional: playing my own client
What I made
Logo, brand identity, menu and illustrations
Style
Hand-made, bold and a little imperfect
Kurk logo variants in cream on dark green
Green Kurk menus on a marble table
The window of Kurk wine bar with a glass of white wine

the problem?

Wine bars look alike.

  • burgundy
  • grapes
  • fancy serifs

so I went the other way

No burgundy, no posh fuss and definitely not too neat. Instead: a hand-made logo, bold colours and imperfect illustrations.

The problem? Wine bars look alike: burgundy, grapes and fancy serifs crossed out

from logo to menu

Kurk was born!!

  • Logo
  • Brand identity
  • Menu
  • Illustrations
Kurk menus
one more glass never hurt anybody
The little K. of Kurk on a pattern of wine glasses
the little K. that goes everywhere
Hand-drawn illustrations for Kurk
hand-drawn obviously
Kurk wine bar through the window
are you ready for our wines?

from made up to made real

How fun is it, playing your own client. And secretly a great excuse to make exactly what I felt like. Now I mostly want to open Kurk for real.

See more work on Instagram too.

next caseStudio WilgSee the case Fem and Sanne with the Wilg logo
like what you see?

Something like this for your brand?

let's make yours!

Let's zoef!! hallo@zoef.studio