hi! welcome behind the scenes

I'm Noor.

Founder of Zoef, the creative studio for brands that would rather stand out than fit in.

Noor holding up a sign on a zebra crossing: you're way too creative to play it safe
Noor Verbeek, founder of Zoef

why Zoef?

At Zoef it's all about one thing: finding what makes a brand its own, and making that visible. Not just something that looks nice, but an identity that truly fits you. For brands that would rather stand out than fit in.

what Zoef stands for

Personal, playful and professional.

listen first, then create

Personal

No off-the-shelf brand. At Studio Wilg it all started with really listening to Fem and Sanne, and that's how your brand becomes truly yours.

just a little different from the usual

Playful

A hand-made logo, bold colours and imperfect illustrations. A little imperfect, but on purpose.

down to the last detail

Professional

From logo and brand mark to typography, colours and the strategy behind it. Everything clicks, from the first sketch to the print-ready file.

#madeatfullspeed

Fresh, bold and honest.

Zoef is young, small and personal. You work directly with me, from the first idea to »Zoef! There it is«.

let's zoef!!

Who knows what we'll make!

A brand, business or idea that could use some creative energy?