This is Zoef.

Your creative studio, full speed.

Menus of wine bar Kurk on a table, a brand case by Zoef
Noor holding up a sign that says: you're way too creative to play it safe

hi, that's me!

from idea to:»Zoef! There it is«

let's be honest...

The problem?

A lot of brands are starting to look a bit alike. the same...

  • off-the-shelf logos
  • safe colours
  • copy the neighbours
  • the same stock photos

so we go the other way

What makes your brand yours? That's what we make visible.

Personal, playful and professional. An identity that truly fits you, and is just a little different from the usual. Because great brands don't happen by accident.

sooo...

What can Zoef do for you?

You've got something in your head, we help make it visible. Click a service for more.

  • branding & rebranding

    Branding

    From logo and brand mark to typography, colours and the strategy behind it. All brought together into one recognisable identity that truly fits you.

    • Logo and brand mark
    • Colours and typography
    • The strategy behind it
    • Everything in between
  • campaigns

    Campaigns

    A campaign with its own face: the idea, the angle and the visuals that keep people watching, and remembering who it was from.

    • Campaign concept and angle
    • Key visuals
    • Roll-out for online and print
  • content

    Social content

    Content for your socials that's instantly recognisable as yours, without looking the same every time. Like the feed Studio Wilg got with their new identity.

    • Posts, stories and carousels
    • Templates in your own style
    • Content ideas that fit your brand
  • print

    Print

    Everything you can hold, just as bold as the rest of your brand. From Kurk's menu to Studio Wilg's tote bag.

    • Menus, flyers and posters
    • Merch like a tote bag
    • Print-ready files
  • web design

    Web design

    A design for your website that fits your identity seamlessly: the same colours, the same tone and just as recognisable as the rest of your brand.

    • Website design in your style
    • Imagery and typography that click
    • Ready to be built
  • creative direction

    Shoot direction

    Creative direction on a shoot, so the images match your brand. From moodboard to the day itself.

    • Moodboard and visual direction
    • Thinking along on location and styling
    • On set with you

finally I get to show them

Made by Zoef.

visual identity

Studio Wilg

An interior design studio by Fem & Sanne, with interiors that feel soft and warm, but never boring. The brief: an identity that feels personal, playful and professional, and just a little different from the usual.

  • Logo
  • Brand mark
  • Typography
  • Colours
  • Strategy
See the case
Fem and Sanne at a wooden barrel with the Wilg logo
Tote bag with the Wilg logo on a chair
The Instagram feed of Studio Wilg in the new style
The brief: a visual identity for the interior studio of Fem and Sanne
Meet Studio Wilg: their new visual identity
drag, or use the arrows
a fictional brand casebecause why not?

Kurk

A made-up wine bar for good wine, long nights and that one glass that somehow turned into a bottle. No burgundy and no posh fuss, but a hand-made logo, bold colours and imperfect illustrations.

  • Logo
  • Brand identity
  • Menu
  • Illustrations
See the case
Green Kurk menus on a marble table
Three Kurk logo variants in cream on dark green
The window of Kurk wine bar with a glass of white wine
Hand-drawn illustrations of bottles, glasses and a corkscrew
The red K. of Kurk on a pattern of wine glasses

like what you see? let's make yours!

from idea to:

»Zoef! There it is«

From the first idea and concept to the complete visual design. That's how we hop from step to step, together.

  1. The idea

    You've got something in your head. We start by listening: who are you, what do you want and where are you headed?

  2. The concept

    We look for what makes your brand yours. Moodboards, sketches and everything on the wall until it clicks.

  3. The design

    Logo, colours, typography and everything in between. The complete visual design.

  4. Zoef! There it is

    The moment everything clicks. Your brand is ready to stand out.

Portrait of Noor Verbeek, founder of Zoef

hi!

#madeatfullspeed

founder of Zoef

I'm Noor.

To be honest: this is exactly why I love branding so much.

Not just making something that looks nice, but finding what makes a brand its own, and then making that visible. Zoef is my creative studio for brands, businesses and ideas that could use some creative energy.

psst: you can drag the stickers

just send a message

Got somethin' in mind?

let's make it happen!

who knows what we could make together!!